CPA Marketing
CPA Marketing WHAT’S CPA MARKETING? CPA (Cost Per Action / Cost Per Acquisition) is an Affiliate marketing model that helps Publishers earn commissions whenever a user clicks on an affiliate link and completes a specific action (making a purchase, filling out a form or watching a video to get a quote, etc.). How Does CPA Marketing Work? Now that you know what CPA marketing is, let's start discussing how one works and who is involved. After analyzing how it works and who is involved, you will realize that CPA affiliate marketing is a straightforward concept. Affiliates or Publishers: Influencers (bloggers, website owners, etc., with their excellent traffic) or media buyers (buy traffic from ad networks) drive their traffic to the offer page/e-commerce site. Advertiser: A brand that wants to reach customers through an affiliate channel (either through its own affiliate program or an affiliate network) to increase sales, generate leads, or increase conversions for business. CPA Netwo...